Jeep Wrangler Wins Sales War vs Ford Bronco in 2021

The Ford Bronco made its return as aniconic off-roader in 2021, but when it came down to the numbers, the Jeep Wrangler demolished it.  Wrangler sales outsold the full-size Bronco and Bronco Sport combined last year. However, the full-size Bronco had only been available since June.  It should be noted that the Bronco Sport is in no way a real off-road vehicle.  It is essentially a Ford Escape with a different shell.    Ford played games with their numbers. 

U.S. sales numbers from Ford show that in the second half of the year, the company sold just over 35,000 Broncos. The company also sold almost 108,000 Bronco Sports in all of 2021. Add those numbers together, and the two Broncos sold 143,192 units last year.  Unfortunately, Ford shouldn’t be adding those numbers together.  They aren’t the same vehicle or even close.   The only thing the same about them is the name confusion.

These numbers were demolished by Jeep over the same period. Stellantis moved over 204,000 Wranglers last year making it the off-roader’s best sales period since 2018.

If you look at just Q3 and Q4 for Jeep – the same correlating time that Ford’s full-size Bronco was on sale — Jeep sold just under 86,000 cars which was more than double that of the Ford Bronco.

These strong sales numbers for the Wrangler are surprisingly helped by the 4xe which was the top selling plug-in hybrid in the U.S. last year.  

Nice try with the wordplay Ford, but next time, give us the truth. 


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